It all began with a simple idea — healthy eating shouldn’t feel complicated or overwhelming. Our founders, passionate about nutrition and technology, noticed that most meal plans were either too generic or too time-consuming to follow. They set out to create a smarter solution, one that adapts to each person’s lifestyle and makes eating well effortless.

In the early days, we spent countless hours testing recipes, researching nutritional science, and speaking with people about their real challenges in the kitchen. We learned that success comes from personalization — knowing your tastes, your schedule, and your goals — and then turning that knowledge into meals you actually look forward to eating.

From those first experiments grew 20vr, a platform that combines AI technology with human expertise to deliver meal plans that truly work. Today, we help people across Europe and beyond enjoy healthier lives, one plate at a time, while staying true to the same mission we started with: making good food simple, personal, and sustainable.